THE 1. The new BMW 1 Series
BMW Intelligent Personal Assistant: the digital character of the BMW 1 Series. With its compact proportions, fluid roofline and dynamic, striking contours, it promises immediate agility and driving pleasure. With the digital key, you can now leave your keys at home. Open, lock and start your BMW remotely with your smartphone. For the first time, front-wheel drive is available on the BMW 1 Series.